Photos: ‘Tsunami’ Flood Hit Cumbria Village Glenridding Again

As homeowners were beginning the huge clean-up operation to salvage as many of their possessions hit by the first wave of flooding as possible, the River Beck burst its banks again last night and sent raging torrents through the small village of Glenridding, Cumbria. (Photo by DailyMail)

The village of Glenridding in Cumbria is flooded for the second time in four days.

(Please click here for Storm Desmond: Severe Flooding In Cumbria (Photos)

Sky News reported,”Villagers in the Lake District describe the floodwaters as a “tsunami” that washed boulders weighing up to a tonne into the area.”

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Raging flood waters can be seen racing through the village of Glenridding this morning after the nearby River Beck burst its banks again. (Photo by DailyMail)

Raging flood waters can be seen racing through the village of Glenridding this morning after the nearby River Beck burst its banks again. (Photo by DailyMail)

Flood: When the river burst its banks it sent raging torrents filled with trees, rocks and other debris (pictured) racing through the village Cumbria flood misery as Glenridding river bursts banks again. (Photo by DailyMail)

Damage: Much of the village has been devastated by floodwater from the River Beck and the heavy rain which fell on the area overnight. (Photo by DailyMail)

Early this morning diggers were seen desperately trying to stem the flow of raging flood waters after a nearby river burst its banks again. (Photo by DailyMail)

Grainy footage shows a torrent of raging water running down residential streets in Glenridding, Cumbria, after the river burst its bank again, (Photo by DailyMail)

Debris could be scattered among the raging floodwaters as shocked villagers in Glenridding were hit by a second wave of flooding. (Photo by DailyMail)

As homeowners were beginning the huge clean-up operation to salvage as many of their possessions hit by the first wave of flooding as possible, the River Beck burst its banks again last night and sent raging torrents through the small village of Glenridding, Cumbria. (Photo by DailyMail)

This picture was taken seconds after residents in Glenridding formed a human chain to rescue several people trapped by rapidly rising floodwater. Emergency rescuers arrived to help and after installing a rope were able to guide the rest of those stuck in the shop to safety Photo by DailyMail.

Beyond Belief – Jaw-Dropping ‘Golden Age of Madison Avenue’ Advertisements

Using babies to sell cigarettes was surprisingly common in the 1950s. Malboro ran an entire campaign using ‘talking babies’, aiming to sell smoking as a suitable family-friendly activity. (Malboro 1953)

Offensive, misleading, racist, sexist and dishonest, countless adverts created in the so-called ‘Golden Age of Madison Avenue’ are inconceivable to modern eyes. With no industry body to regulate them the much-revered ‘Ad Men’ were free to go to any lengths to sell their clients’ products – and did so. From using babies to peddle cigarettes to telling women that their husbands would leave them if they didn’t but certain items, nothing was off limits. Founder of global advertising agency Saatchi & Saatchi, Charles Saatchi has gathered more than 100 of the most shocking campaigns in his latest book Beyond Belief, showing some jaw-dropping examples of non-PC salesmanship.  – Yahoo News.

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Racism was rife in early 20th century advertising. This advert demonstrated the effectiveness of white paint by having a black child use it to paint his friend’s skin. (Elliots)

Using babies to sell cigarettes was surprisingly common in the 1950s. Malboro ran an entire campaign using ‘talking babies’, aiming to sell smoking as a suitable family-friendly activity. (Malboro 1953)

Using babies to sell cigarettes was surprisingly common in the 1950s. Malboro ran an entire campaign using ‘talking babies’, aiming to sell smoking as a suitable family-friendly activity. (Malboro 1953)

A ban on the direct advertising and marketing of cigarettes came into force in 2003 in the UK. Not so back in 1930, when doctors were used to sell them and there was no obligation to inform people about the health risks. (Lucky Strike 1930)

Alcohol and driving make poor companions, but that didn’t seem to bother the makers of this advert for a beer dispenser in your car, which it describes as ‘invaluable in traffic jams’. (Bock Auto Bar Company)

This unashamedly offensive advert for Alco HyTop lids boasts that even women with their ‘dainty grasp’ could open this bottle cap. (Alco Aluminum 1953)